Who We Are
OROLAY is a contemporary outerwear & apparel brand founded in 2012 by a group of fashion-savvy designers inspired by urban living and modern style. The brand name “OROLAY” reflects ideals like Original, Reliable, Optimistic, Leadership, Aspiring, and Youthful — định hướng phong cách vừa trẻ trung, vừa chất lượng.
OROLAY gained global recognition when its signature down-puffer coat — the “092 series” — went viral around 2017–2018, earning the nickname “the Amazon Coat.” Since then, OROLAY has expanded beyond that single coat to build a full clothing line, aiming to deliver quality outerwear and everyday apparel to a wide, international audience.
What We Offer
OROLAY offers a wide product range primarily centered on outerwear: down puffer jackets, parkas, vests, lightweight jackets, trench coats, and more. But beyond outerwear, they also provide hoodies, sweatshirts, pants, knitwear, T-shirts, and activewear — covering a versatile wardrobe for different seasons and lifestyles.
Their best-known item remains their down jackets, praised for warmth, insulation and a balance between function and style — suitable for cold climates or winter styling. At the same time, OROLAY aims to offer accessible price points relative to typical “luxury outerwear,” making cozy winter wear reachable for many.
Why Choose Us
Choosing OROLAY means opting for a brand that merges functionality, comfort, and modern style — not just trendy looks. The OROLAY down jackets (and other outerwear) are often highlighted for their warmth and practicality (windproof / waterproof outer fabric on many pieces), while still maintaining modern proportions and street-ready silhouettes.
Additionally, because OROLAY started from a viral success (with “the Amazon Coat”) but expanded mindfully, the brand carries a sense of shared story and community trust — many customers recognize the coat from social media or word-of-mouth, which gives the brand an approachable, relatable identity rather than an aloof luxury label.
Finally, the wide product range — from outerwear to basics — means OROLAY can serve as a “one-stop” wardrobe brand for someone who wants warmth, practicality, and style through cold seasons or variable climates.
Our Mission & Vision
OROLAY’s mission is to create accessible fashion: making high-quality, functional outerwear and apparel available to everyday people, without forcing compromises between performance and style.
Their vision is to continue expanding globally — evolving from a viral coat into a complete clothing brand, offering seasonal-ready outfits and outerwear for men, women and kids worldwide. |
